The Six Characteristics of an Effective Vision

  • Imaginable. It creates a clear picture of where you want to go with your company, department, or project.
  • Desirable. The vision is appealing to all stakeholders.
  • Feasible.
  • Focused.
  • Flexible.
  • Communicable.

What should a vision include?

A vision statement is the anchor point of any strategic plan. It outlines what an organization would like to ultimately achieve and gives purpose to the existence of the organization. A well-written vision statement should be short, simple, specific to your business, leave nothing open to interpretation.

Which is a characteristic of a good vision statement?

You need to understand the characteristics of good vision statement which determines the future of your organization. Understand the characteristic of a good vision helps you to determine whether your organization’s vision is working well or not. If not, you need to make necessary changes to it for preparing your organization for future.

Which is an example of a company’s Vision?

Here’s an example of a generic statement from a real company. “Our vision is to provide aggressive strategic marketing with quality products and services at competitive prices to provide the best value for consumers.” These kinds of statements mean nothing and even worse make people lose confidence in the leadership of their company.

What are the characteristics of a mission statement?

Elements of a Meaningful Mission Statement 2. Characteristics of a Mission Statement 3. Example. The mission statement should be a long-run vision of what the organisation is trying to achieve—the unique aim that differentiates it from similar organisations. The need is not for a stated purpose that would enable managers to feel good.

How long should a vision statement be for a company?

But exactly how long should it be? The average vision statement is about 35 words, or two to three sentences. This length seems to be about right for effectively communicating the vision statement to employees. It is long enough to clearly describe the vision but not so long as to be difficult to remember.